Where Should I List My FSBO Property in Utah?


Selling your Utah home For Sale By Owner (FSBO) can feel like a daunting process, but no need to get overwhelmed! One big question pops up fast: Where the heck do I list this thing? You’re not plastering “For Sale” on your forehead (wait, or are you?), so let’s talk real options—KSL, Zillow, flat-fee MLS, and a few other options. Here’s where to plant your FSBO flag in Utah, with tips to avoid face-planting instead.

KSL.com: The Utah Classifieds King

If Utah had a digital town square, KSL.com would be it—everyone from Provo to St. George scrolls its classifieds like it’s gospel. Listing your FSBO here is like shouting “Come and get it!” at a ward potluck. Go to classifieds.ksl.com, pick “Real Estate for Sale,” and craft a killer ad—think “3-bed fixer-upper in Sandy, $350k, no agent nonsense.”

  • Tip: Upload pics that don’t scream “I took this with my flip phone.” Buyers sniff out blurry shots like week-old casserole. Spend $20 on a decent camera app if you must.

  • Why It Works: KSL’s local—your neighbor’s cousin’s dog walker might see it. [Insert your story here—e.g., “I listed a short sale on KSL once, had three calls by lunch.”]

Zillow: The Big Dog with FSBO Teeth

Zillow’s the 800-pound gorilla of real estate—millions browse it, even in Utah where we pretend we’re too cool for national giants. Good news: FSBOs list free at zillow.com/fsbo. Post your Orem bungalow with a zippy title—“No agent, all charm, $400k”—and watch the clicks roll in.

  • Tip: Max out the 40-photo limit. Show the backyard where your kids built that lopsided treehouse—buyers eat up quirks. Skip the bathroom selfie mirror shot; it’s not 2005.

  • Why It Works: Zillow’s reach is huge—think Ogden to Moab. Plus, buyers pre-approved by loan officers (my secret referral pals) stalk it daily.

Flat-Fee MLS: The Sneaky Pro Move

Want MLS exposure without a 6% agent commission? Flat-fee MLS services like UtahFlatFee.com or FSBO.com charge $100-$400 to list your home on the Multiple Listing Service—yep, the same one agents use. Your $375k Taylorsville split-level hits KSL Homes, Realtor.com, and beyond.


  • Tip: Spring for the $200-$300 package with lockbox access—buyers’ agents won’t ghost you. Write a description that pops—“Not haunted, just motivated, call me!”

  • Why It Works: 80% of buyers use MLS via agents—flat-fee gets you there cheap. And you can make sure that you’re going to reach agents that are infamous for not showing FSBO listings to their clients when they don’t offer a commission.

Bonus: Old-School Utah Grit

Slap a “For Sale By Owner” sign in your Lehi yard—$15 at Home Depot—and pray the HOA doesn’t send a sternly worded email. Post on Utah FSBO Facebook groups too; they’re free and feisty.

  • Tip: Handwrite the sign—cursive screams “trust me” to Gen X buyers. Maybe find your sister’s friend that really excels at calligraphy to make it, however.

Wrap-Up: List Smart, Close Fast

KSL’s your local megaphone, Zillow’s your national net, and flat-fee MLS is your pro hack—use all three and you’re an Utah FSBO ninja. But here’s the kicker: a killer listing won’t get far if title or other issues issues tank the deal. Wrongful liens, payoffs, oopsie-daisy boundary disputes—we’ve seen it all. Need a smooth close? Feel free to reach out to us for additional tips and help in guiding you through the process.

Sean Wood